Lang Lang

CULTURAL ICON LANG LANG TO KEYNOTE AT MIDEM 2013

Paris, 28 August 2012 – midem today announces that the classical pianist, cultural icon and face of various global marketing campaigns, Lang Lang, will deliver a keynote at midem’s Visionary Monday. For the second year at midem the event will bring together a host of forward thinkers for a day of high-octane conferences, discussions, and presentations that focus on key music industry issues. midem is organised by Reed MIDEM, 26-29 January 2013, in Cannes, France.
 
Recognised in 2009 by Time magazine as one of the 100 most influential people in the world and heralded by the New York Times as the “hottest artist on the classical music planet”, Lang Lang will take the stage at midem to discuss how talent, technology and brand partnerships have contributed in exposing his music to a broad community and audience, while disrupting the classical music world.
 
“I’m really excited to take part in midem, the most renowned music industry event in the world. I want to help classical music reach new markets and a broader audience. With its focus on tech, brands and artists, midem is the best place to make it happen.” said Lang Lang.
 
“We’re honored to welcome such an exceptional artist as Lang Lang to midem 2013, not only is he an outstanding musician but he also represents an incredibly successful model for the new music ecosystem,” said Bruno Crolot, Music Markets Director at Reed MIDEM. “midem 2013 will offer a rich and complete classical experience for our participants, as illustrated by Lang Lang’s keynote announcement and his presence as special guest at midem VIP dinner.”
 
The classical sector at midem 2013 will also include a dedicated classical zone within the market, a four-day programme of screenings by IMZ and a networking lounge that will host hot topic discussions held by managers, labels, distributors, publishers and festivals. Classical music will also be integrated into the “midem off” concert programme and midem classical embassy will offer three evenings of concerts for midem delegates and music fans to discover new classical talent in a dedicated venue in Cannes.
 
For more information on midem, click here.