Lang Lang

Performing with 50 Steinway & Sons grand pianos to celebrate Singapore's golden jubilee

Performing with 50 Steinway & Sons grand pianos to celebrate Singapore's golden jubilee

Sing50 Concert was organised by The Straits Times (ST) and The Business Times (BT) and produced by non-profit arts-and-culture organisation The Rice Company. It was sponsored by Mapletree Investments, Resorts World Sentosa and Zurich Insurance, with support from Steinway Gallery Singapore, as a celebration of Singapore's golden jubilee.

 

 

Chinese virtuoso Lang Lang playing  a Red Concert grand piano.  He will lead 50 other pianists. ST PHOTO: DESMOND WEE


In January this year, a new fund called the Sing50 Fund was launched with an initial purse of $348,000 to raise money from private individuals and companies to provide resources such as musical instruments, instructors and learning material to schools and students. Part of the money will be used to buy 50 Steinway-designed Lang Lang baby grand pianos at cost for schools. The organisers thought it would be worthwhile to give the pianos to schools after the concert ends, and the Sing50 Fund was created to raise money for this purpose and other music outreach efforts.

 

Pianists accompanied by a 1000-strong choir during a rehearsal for the Sing50 concert. ST PHOTO: DESMOND WEE

 

Also in January, three corporations came on board to make the concert happen. Mapletree, the concert's presenter, sponsored $1 million. Resort World Sentosa, the supporting presenter, sponsored $500,000 as well as its venue spaces to promote the concert. Insurance company Zurich pledged to donate $5 for every audience member at the concert. The proceeds will go towards children charities The Straits Times School Pocket Money Fund and The Business Times Budding Artists Fund.

 

More than 45,000 tickets were taken. They were sold at $20 or made available through the Mapletree-Sing50 Charity Drive at a donation of $20. Proceeds went to The Straits Times School Pocket Money Fund and The Business Times Budding Artists Fund. Some tickets were also distributed to schools and community groups.. Ticketholders who were unable to attend were encouraged to pass their tickets on so as to be able to raise as much funds for charity as possible.